Meet MINISO: The Japanese Lifestyle Brand That’s Taking Over India’s Retail Scene

The internet is definitely changing the way we live our lives and make shopping decisions… According to the popular narrative, “The rise of the internet is killing physical retail”. This was certainly true a few months ago – traditional malls and shopping centres face a lot of challenges, but it only forced a change! And like they say, when there are constraints & challenges involved, it often stimulates creativity and leads to better results. Such is the case with fast-fashion retail chain MINISO.

MINISO was co-founded by designer Miyake Junya and entrepreneur Ye Guofu in Tokyo, Japan, in the year 2013. In a very short span of time, the brand has broken out with more than 2000 stores in about 60 countries, creating an empire for itself. It has since been delivering an extensive collection of highly affordable and curated products designed especially for the people who desire to bring a change to their lifestyle. With more than 2000 stores to boast about, MINISO is challenging the physical retail naysayers.

MINISO made its way to India in September 2017 with its first retail store in Ambience Mall Vasant Kunj, New Delhi. The store has now expanded to an even bigger space. The brand now has 21 stores in Delhi NCR, 3 in Mumbai and 1 in Bengaluru, with plans to open 200 stores by the end of 2018. The huge selection of products includes home & kitchenware, exercise equipment, stationery and fashion accessories with price starting at just ₹75!

In a world where everyone wants to shop online, MINISO is built around the business model of brick-and-mortar-only. The brand follows a unique aesthetic and takes care of its customers’ needs, managing to do what most online stores cannot: provide a great shopping experience to all its customers!

MINISO follows the philosophy of “simplicity, nature and good quality”. It offers high quality products that are also environment-friendly and if you’ve happened to visit the one of the stores, you must have noticed that the products are nominally priced and the collection is updated every month.

If you haven’t already visited, head over to a MINISO store that’s close to your place for a really cool shopping experience!