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About Miniso

MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and a young Chinese entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer.

MINISO is the promoter of global “intelligent consumer products”. Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to nature”, MINISO gains popularity among consumers with its core brand edges of updating products every sev...

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